"New United Motor Manufacturing, Inc.(NUMMI) is the pioneering joint venture of General Motors Corporation and Toyota Motor Corporation. Established in Fremont, California, in 1984, NUMMI helped change the automobile industry by introducing the Toyota Production System and a teamwork-based working environment to the United States.
Today, NUMMI has grown to become a company of 5,440 team members who produce three award-winning vehicles: Toyota Corolla, Toyota Tacoma and Pontiac Vibe.
Throughout its history, NUMMI has worked hard to create a unique corporate culture that borrows from Toyota, General Motors and the nearby Silicon Valley environment. NUMMI's collaborative partnership with the United Auto Workers has been the topic of numerous labor relations studies. The company's core values are based on five cornerstones: teamwork, equity, involvement, mutual trust and respect, and safety." -Inside Track Magazine 2007
Similar to the example above Chrysler and Ford have also set up Joint Venture efforts to develop hydrogen fuel cell technology. The JV company Ballard Hydrogen Fuel Cell technology has been around for over a decade, to develop manufacturing processes to mass produce hydrogen fuel cells. Their financial statements offer a lot of insight into the advancement of the technology and market potential for fuel cell products.
When I read about the innovation present in the auto industry it leaves me optimistic for the future.
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